Author: Ash Thekiso

Ash is a Columnist, thought leader and Director at Ashley Thekiso and Associates where he specializes in Brand Strategy Development.

Start-Ups are just the Start

Entrepreneurship is the process of starting a business, a start-up company or other organization. The entrepreneur develops a business plan, acquires the human and other required resources, and is fully responsible for its success or failure. The definition above states a lot of aspects of entrepreneurship that many small company CEOs/owners do not notice. I was reading an…

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