Author Archives: Ash Thekiso

Start-Ups are just the Start

Entrepreneurship is the process of starting a business, a start-up company or other organization. The entrepreneur develops a business plan, acquires the human and other required resources, and is fully responsible for its success or failure. The definition above states a lot of aspects of entrepreneurship that many small company CEOs/owners do not notice. I was reading an article when I was prompted to search the definition of Entrepreneurship. I read the definition over and over again until it dawned on me that most of us new age, money crazed and creative entrepreneurs are too focused on the ‘now’ forgetting that to start a business and not see to it that it keeps growing is going against the definition.

Ash is a Columnist, thought leader and Director at Ashley Thekiso and Associates where he specializes in Brand Strategy Development.